As Delphi approaches our 2-year anniversary, there are clear patterns in the kinds of support our tech clients want. In the spirit of building in the open, here are five common briefs we’re being asked to work on right now:
- Brand platform and positioning — “Cut through all the clutter and help us clarify what we stand for.”
- Employer brand — “Help us attract new talent by showcasing our brilliant people.”
- Audience insight — “Do a deep-dive into our audience so we understand them better and can orientate our comms and marketing activity appropriately.”
- Paid media for B2B — “Help us build brand awareness quickly by using paid partnerships to get in front of our audiences in laser-focused ways.”
- Creative campaigns — “Build fame for our brand by giving us a unique angle on a big industry theme (eg AI, sustainability, productivity).”
If you need help with any of these areas, let’s talk 😊
Ellie Thompson
